Our History
Built on generations of ownership and decades of hands-on real estate experience, our portfolio reflects a long-standing commitment to responsible investment, property stewardship, and community growth.
Leadership Defined by Experience Through Market Cycles
Lewis Barbanel
FOUNDER & PRESIDENT

Lewis Barbanel is a third-generation real estate owner and operator with nearly 40 years of acquisition, development, property management, and asset oversight experience.
He has bought and sold more than 100 commercial properties and has overseen nearly 5,000 apartments and several hundred thousand square feet of retail and commercial space under management across New York, New Jersey, and Florida, navigating expansion cycles, recessions, interest-rate volatility, regulatory changes, and shifting tenant demand.
Lewis brings a long-view approach to investment decisions, balancing risk management, practical operations, refinancing opportunities, tenant relationships, and capital appreciation. A graduate of Skidmore College with a background in business and history, he combines market awareness with the perspective of an owner who has worked through multiple real estate cycles firsthand.
Beyond real estate, Lewis is deeply committed to giving back to the communities that have helped shape his life and career. Guided by the values instilled by his parents, he supports a variety of charitable and community-focused organizations and believes that success carries with it a responsibility to help others. His commitment to family, faith, and service continues to influence both his personal life and his approach to business.
Our Timeline - Building opportunity and community for Decades
Lewis Barbanel’s father and mentor, Herbert Barbanel, founds Howal Management, buying and selling over 400 apartment houses
Lewis Barbanel joins Howal Management becoming part of the family real estate legacy
Barberry Rose Management is founded by Lewis Barbanel
Company begins making major multi-family real estate purchases in Queens and Manhattan
Company begins to invest, purchase and develop Opportunity Zone funds in NJ
In a Covid economy, Barberry Rose pivots acquiring a commercial, retail shopping centers in Quantum Boyton, FL and Greenbush, NY
The company dynamically grows, and Barberry Rose Realty is founded to focus on grocery anchored shopping centers
